Trade Show Strategies for Today's Economy
Seminar Schedule and Registration
Check for seminars in your area or register online
Not sure what to do in these unusual, uncertain economic times?
Trade Show Strategies for Today's Economy gives you the insights, skills and confidence to take your trade show program to the next level.
Here's what you'll learn at Trade Show Strategies for Today's Economy:
Updated Industry Trends
- The continuing value -- and opportunity -- of exhibiting during recessions
- How promotions have evolved in the era of measurement
- What exhibitors are doing now to get more from their booth staffers
Trade Shows Make Economic Sense
- How trade shows create high ROI -- and why some don't perceive it
- Easy-to-correct mistakes preventing some from getting the full value from trade shows
- Boost results with Strategic Exhibiting rather than focusing on just the exhibit itself
Exhibiting for the Right Reasons - It's all about Converting
- Three outdated reasons for exhibiting that no longer hold water
- Four marketing goals to strive for that are valid reasons to exhibit
- Don't stop going to shows, go smarter - tough questions that challenge your current methods on show selection, booth space, staffing, measurement, and objectives
Using 1:1 Exhibit Selling Strategies
- Selective attraction - it's the quality of your audience, not the quantity
- How starting a conversation before the show makes all the difference
- How to design your exhibit to get more attention and lower operating costs
Investing in a Motivated Staff
- Select your booth staff to match their skills to your marketing objectives
- Motivate your staff with incentives tailored to their personality
- Learn the 4 steps to successful booth staffing
Knowing Your Measure of Success
- Tying your measurements back to your original goals
- What to do before the show to make it easier to prove success
- 8 ways to measure success - that all boil down to ROI
Trade shows can create high ROI - when you learn the skills and tactics to boost your results. Attend this seminar and make your trade show profits soar!
Who Will Profit From Attending:
- Marketing, Sales & Advertising Managers
- Directors & Vice Presidents
- Presidents, Owners & CEOs who want more from their trade show investment
- Innovative Trade Show Managers
- Ad Agency Designers, Principals, Creative & Production Managers with clients that exhibit